Kanye has been getting involved with beef between other rappers, calling out George Bush, the Grammys and so on. I guess his management team said enough! It's time for Mr. West to take anger management classes.
According to Bill Zwecker of the Chicago Suntimes, West’s management team came up with the idea to help the star fix some of his personal relationships as well as to aid him in snapping up lucrative endorsement deals.
Despite the star’s success, some advertisers are afraid to work with West becasue of his temper and televised rants on MTV, BET, CBS and other networks. According to Zwecker, two major corporations, reportedly a cosmetics/fragrance firm and automotive manufacturer are interested in working with the “Flashing Lights” rapper but are worried about “how easy he’ll be to work with.”
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Advertiser’s worries may stem from West’s most recognizable endorsement deal with Pepsi which was in limbo after his “George Bush doesn’t care about black people” statement aired nationwide shortly after Hurricane Katrina in 2005. Despite rumors that West had been dropped from the deal because of complaints stemming from the controversial statement, the rapper appeared in several commercials one of which premiered on the MTV Video Music Awards in August of 2005.
On the personal front, Zwecker was told by a source close to West: “Not only has Kanye estranged himself from some pretty important people in the music business, but his temper has driven away a number of longtime friends.”
According to Bill Zwecker of the Chicago Suntimes, West’s management team came up with the idea to help the star fix some of his personal relationships as well as to aid him in snapping up lucrative endorsement deals.
Despite the star’s success, some advertisers are afraid to work with West becasue of his temper and televised rants on MTV, BET, CBS and other networks. According to Zwecker, two major corporations, reportedly a cosmetics/fragrance firm and automotive manufacturer are interested in working with the “Flashing Lights” rapper but are worried about “how easy he’ll be to work with.”
Click Here For More...
Advertiser’s worries may stem from West’s most recognizable endorsement deal with Pepsi which was in limbo after his “George Bush doesn’t care about black people” statement aired nationwide shortly after Hurricane Katrina in 2005. Despite rumors that West had been dropped from the deal because of complaints stemming from the controversial statement, the rapper appeared in several commercials one of which premiered on the MTV Video Music Awards in August of 2005.
On the personal front, Zwecker was told by a source close to West: “Not only has Kanye estranged himself from some pretty important people in the music business, but his temper has driven away a number of longtime friends.”
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